Needless to say... everyone does direct mail. Often in high demand and in need of a quick turnaround, Ive belted out my fair share. Heres some examples of how we boosted sales through direct mail.

Some of the food concepts reported as much as a 20% increase in same store sales. Most all of them would show positive responses, showing an increase in sales of one or another. And not always driven by redemption values. Some where all about making a really good looking mailer and proving that customers were willing to pay. If it looks good, tastes good and has good customer service to back it... theres usually no problem generating some
additional revenue through cost effective advertising mediums.

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