Billboards are another scenario where one creative idea spawned a whole campaign of mixed media creative. Heres some examples of how I approached this challenge.

Note: The Billboards by the way, were deal closers. I pitched these to the client myself and we walked away with a signed contract. Not to mention the pressure. There was such a stigma behind this account as the VP of Marketing was known for being a seven foot tall, says whats on his mind, intimidating, crush you in a second if you look at me wrong kind of guy.

Weve since become very good friends.

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