Art Directing
I Manage dialog with clients, organize and participate in brainstorming sessions, and attend client meetings in an effort to develop the most successful creative possible for the client. Fortunately I've had the opportunity to work at a fairly small agency that survives on improvisation. One of the main benefits has been that I am often exposed to several different types of projects. Print design, web design, web development, photography, illustration, creating audio for TV & Radio, writing & recording music beds... these are all great skill sets I've been able to add to the roster.
Logo and branding solutions for; dot coms, medical groups, automotive companies, educational institutions, Indian gaming casinos, financial institutions, food products, natural products industries (ingredient, vitamin & food), restaurant franchises and much more.
Creative director for a Central California Men's Magazine, HIS Magazine (http:www.hismagazineonline.com) reaching over 80,000 readers every two months. Financed by ESPN radio 1430am, I report to the owner and advise accordingly the art direction for magazine layout, graphic art, content suggestion and photography. Responsible for design and layout, setting up & applying set style sheets, object and character styles, etc. as well as directing up to 3 designers on layout, advertising design and other creative development for magazine content.
Graphic Design and creative direction for advertising campaigns. Developing high concept advertising solutions used in magazine, TV, radio, direct mail, collateral material and other marketing collateral. For clients both national and international.Utilizing my talents of photography for food, commercial, model, interior and exterior architecture, product photography and more. Also directing shoots with photographers for higher concept creative or higher budget projects. Concepting image ideas for ad campaigns, creating rough sketches for reference, scheduling photographer and directing shoots.
Responsible for design, development and maintenance of web-sites. Deciding what coding methods to integrate and utilize. Often working in Photoshop, Fireworks, Dreamweaver, Flash, php, ajax, css and a variety of purchased (or open source) web scripts and applications. Developing graphically intense, sophisticated and innovative web designs. 
Brief Client List: Acura (Fresno), Tachi Palace Hotel & Casino, The Island View Resort & Casino, Cambridge Homes / Lennar, HIS Magazine, Baker Dillon Group, Kyowa, Daiwa Health Development, PG&E, Ronald McDonald House Charities, Advanced Laser Clinic, Fugazzis, Goodguys Tire & Auto Repair, Port of Subs, State Center Credit Union, Tulare County Fair, San Joaquin Valley College, Mondoshpere Broadcasting, Sierra Imaging Associates, MCED Career College, John's incredible Pizza Co.

